The Pre-commerce Launch Process is a proprietary methodology marrying Crowdfunding & the latest techniques in Digital Marketing.
Pre-Commerce is the discipline that helps you validate your customer acquisition cost, evaluate your ROI and validate your business model before manufacturing.
Think of Pre-commerce as your R&D Lab for Marketing and Sales. While everyone is still focused on how much it will cost to manufacture a product Pre-commerce focuses on how much it will cost to sell it to the customer.
Marketing focuses on social mechanisms as it has become the main source of product discovery.
Presenting MVPs and getting direct feedback from potential customers fosters innovation and eliminates guesswork.
Evaluating demand and getting revenue before production radically reduce wastage with a build to order system.
Leveraging Direct-to-customers digital commerce results in cutting down on the middlemen like physical retailers or distributors.
I have helped Entrepreneurs and Innovators around the globe unlock the power of the Crowd to create the next disruptive products and become thriving innovative companies. More than raising funding I focus on building products people want and love. Crowd-powered innovation enables us to do that at a scale that was not possible before.
